Before I became an author I was, and still am, an advertising copy writer. You know, one of those folks who write the ads that fill your favorite magazine, pop up on billboards along the highway, and come on between songs on your preferred radio station. To me, there’s nothing more fun than convincing an unsuspecting consumer to buy something she or he didn’t know they needed! If you and your business could use some help in the ad copy department, tune in Friday, February 1st at 11am to “Be Better At Business TV.” I’ll be talking with host Jamie Gorman of Sigma Business Management about how to make your words work so that the end result is less telling and more SELLING!