Susan McCorkindale – Copywriting that Stands Out

Susan McCorkindale

Copywriting Portfolio

The copywriting samples included here are just a few of the many I’ve written. Should you like to see more, send me a note here.

“Nothing Happens
Until Somebody Sells Something”

Before I became an author I was a copywriter. I still am. Why? Because at heart, I’m a salesperson. I believe the quote above this text. Selling stuff makes the world go ‘round.

Whatever your goals – to move product, increase your customer base, build brand recognition, or all of the above and beyond – I have the talent to help you meet them. Drop me a note here.

H2o Wireless | PureTalk Wireless | Classic American Home Mag. | DulcoEase Pink | Family Circle Mag.
Lifestyle Magazines | MasterCard Youth Soccer | Popular Science Mag. | Schick Xtreme III
Sunlight Dishwashing Detergent | Traditional Home Mag.

H2O Wireless

B2B Banners

Target: H2O Wireless Vendors.

Responsible for headlines and subheads.

PureTalk According to Veterans
PureTalk According to Veterans

B2B Flyer

Target: H2O Wireless Vendors

Responsible for headline, subhead, and body text.

PureTalk AMAC Members
PureTalk AMAC Members

B2B Flyer

Target: H2O Wireless vendors.

Responsible for headline, subhead, and body text.

PureTalk Wireless

B2C Email Campaign

Target: PureTalk’s patriotic customers.
Goal: Promote PureTalk’s “roundup” function and support America’s Warrior Partnership.

Responsible for headline, email subject line, and body text.

PureTalk According to Veterans

B2C Email Campaign

Target: AMAC Members
Goal: Drive customers to PureTalk.

Responsible for headline, email subject line, and body text.

PureTalk AMAC Members

PureTalk Wireless ｜B2C Magazine Advertorial

Target: AMAC Members
Goal: Drive customers to PureTalk.

Responsible for headline, subhead, body text.

Pure Talk AMAC advertorial p1
PureTalk AMAC advertorial p2

PureTalk Wireless ｜B2C Print Add

Target: AMAC Members
Goal: Drive customers to PureTalk.

Responsible for headline, subhead, and body text.

PureTalk AMAC Benefits Guide
PureTalk AMAC Benefits Guide

PureTalk Wireless ｜B2C Email

Target: PureTalk customers
Goal: Promote PureTalk’s “Refer a Friend” program.

Responsible for headline, subhead, and body text.

PureTalk Refer a Friend email p1
PureTalk Refer a Friend email p2

PureTalk Wireless ｜B2C Homepage Slider

Target: PureTalk’s patriotic customers
Goal: Promote PureTalk’s “roundup” function and support America’s Warrior Partnership.

Responsible for headline and subhead.

PureTalk America's Warriors Partnership Homepage Slider

Classic American Home Magazine ｜B2B Ad Campaign 

Responsible for headlines, subheads, body text, and tagline.

DulcoEase Pink ｜Direct Mail

Target: New mom bloggers. 
Responsible for headline and body text.

Family Circle Magazine ｜ B2B Ad Campaign

Responsible for headlines, subheads, body text, and tagline.

Lifestyle Magazines ｜B2B and B2C Ad Campaign

Responsible for headlines, subheads, and body text.

Mastercard / U.S. Youth Soccer Program ｜B2B Ad Campaign

Target: Supermarket and grocery store advertisers.
Responsible for headlines, subheads, body text, and tagline.

Popular Science Magazine ｜ B2B Direct Mail Campaign

Target: Healthcare, pharmaceutical advertisers.
Responsible for headlines, subheads, body text, and tagline.

Schick Xtreme III ｜B2C, in-store circular, coupon

Responsible for headline and body text.

Sunlight Dishwashing Detergent ｜ B2C, in-store circular, coupon

Responsible for text and tagline.

Traditional Home Magazine｜B2B Ad Campaign

Responsible for headlines, subheads, body text, and tagline.