Susan McCorkindale – Copywriting that Stands Out
Copywriting Portfolio
The copywriting samples included here are just a few of the many I’ve written. Should you like to see more, send me a note here.
“Nothing Happens
Until Somebody Sells Something”
Before I became an author I was a copywriter. I still am. Why? Because at heart, I’m a salesperson. I believe the quote above this text. Selling stuff makes the world go ‘round.
Whatever your goals – to move product, increase your customer base, build brand recognition, or all of the above and beyond – I have the talent to help you meet them. Drop me a note here.
PureTalk Wireless
B2B Ad Campaign
Target: PureTalk’s patriotic customers.
Goal: Promote PureTalk’s “roundup” function and support America’s Warrior Partnership.
Responsible for headline, email subject line, and body text.
B2C Email
Target: AMAC Members
Goal: Drive customers to PureTalk.
Responsible for headline, email subject line, and body text.
PureTalk Wireless ｜B2C Magazine Advertorial
Target: AMAC Members
Goal: Drive customers to PureTalk.
Responsible for headline, subhead, and body text.
PureTalk Wireless ｜B2C Print Add
Target: AMAC Members
Goal: Drive customers to PureTalk.
Responsible for headline, subhead, and body text.
PureTalk Wireless ｜B2C Email
Target: PureTalk customers
Goal: Promote PureTalk’s “Refer a Friend” program.
Responsible for headline, subhead, and body text.
PureTalk Wireless ｜B2C Homepage Slider
Target: PureTalk’s patriotic customers
Goal: Promote PureTalk’s “roundup” function and support America’s Warrior Partnership.
Responsible for headline and subhead.
Classic American Home Magazine ｜B2C Email
Responsible for headlines, subheads, body text, and tagline.
DulcoEase Pink ｜Direct Mail Product Sample
Target: New moms who blog.
Responsible for headline and body text.
Family Circle Magazine ｜ B2B Ad Campaign
Responsible for headlines, subheads, body text, and tagline.
Lifestyle Magazines ｜B2B and B2C Ad Campaign
Responsible for headlines, subheads, and body text.
Mastercard / U.S. Youth Soccer Program ｜B2B Ad Campaign
Target: Supermarket and grocery store advertisers.
Responsible for headlines, subheads, body text, and tagline.
Popular Science Magazine ｜ B2B Direct Mail Campaign
Target: Healthcare, pharmaceutical advertisers.
Responsible for headlines, subheads, body text, and tagline.
Schick Xtreme III ｜B2C, in-store circular, coupon
Responsible for headline and body text.
Sunlight Dishwashing Detergent ｜ B2C, in-store circular, coupon
Responsible for text and tagline.
Traditional Home Magazine｜B2B Ad Campaign
Responsible for headlines, subheads, body text, and tagline.
